This article is dedicated to product owners who need affiliates to promote their products.

Jolting Your Affiliates into Action
One of the truths of affiliate programs is that not all affiliates produce. This can be the case for two main reasons:

* After the initial enthusiasm, something happened to discourage the affiliate, so they quit trying.
* The affiliate never got enthusiastic in the first place and let the relationship languish.

All too often, the operators of the program simply overlook these affiliates and focus on the ones who are producing revenue.

If you are doing this, stop if now!

Those non-producing affiliates represent a gold mine and you need to do some digging.

The key is to stimulate these inactive affiliates so their interest and enthusiasm are rekindled. Here are some ideas on how to do this:

* Canvass your affiliates who have been inactive for the last three months. Use a simple questionnaire that they can fill out in three minutes or less to indicate what they perceive as their main obstacles to working the program. Always include space for the respondent to include more detail if they wish.
* Offer short term incentive programs. For example, declare a two to three day period where any orders placed due to the efforts of the affiliate will earn a greater commission. Advertise this for at least a couple of weeks in advance, so the affiliates can start brainstorming ways to reel in some customers and place the orders to best advantage.
* Set up a message board. This can help affiliates who feel lost or isolated to develop a sense of being part of a larger working community.
* Create and send out motivational emails at least once a week. Include information about promotion ideas, tips on putting together great emails and classified ads, and any other idea that you think would help spur some excitement.

Think of it this way - if you could motivate even ten percent of your inactive affiliates to become regular producers, your bottom line would improve a great deal in a short period of time.

Why not give it a shot? You have nothing to lose and a lot to gain.

For more ideas of motivating your affiliates, check out the ebook "Affiliate Boss: Attract and Train Top-Performing Affiliates." You might find just the right idea to kick-start your own affiliate network.

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