This article is dedicated to product owners who need affiliates to promote their products.

A Little Known Way to "Click" With a Potential Affiliate
Just about any good salesperson will tell you that in order to make the sale, you have to understand where the potential client is coming from. This is just as true with attracting people to an affiliate program as it is in any other type of selling.

Of course, the approach to finding out where the potential affiliate partner is coming from is a little different online. There are no voice inflections to hear, and not facial expressions to note, at least in most cases.

So how do you get a handle on what rings the bells of your candidates?

First and foremost, you must evaluate which type of sensory input - visual, auditory, or kinesthetic - is the most appealing for the individual. True, everyone relates in all three ways to the world at large, but all people have one primary approach that is the most effective.

To make this type of evaluation online, look at the following resources:

* Blog posts
* Message board posts
* Online newsletters

Evaluate the verbiage used in these written communications and make note of whether the candidate seems to mention sight, sound, or feeling more. This will provide you with insight into the best approach for your pitch.

This predilection to various types of sensory input is the basis for the idea of NLP or Neuro-Linguistic Programming. Basically, this approach simply acknowledges that we all learn by using a different mix of senses. Some people are more attracted to elements they can see. Others learn more quickly based on what they hear. Still others rely on touch and feeling as their primary way of gathering and assimilating information. Remember this term, as you will see it mentioned again in later emails.

What you want to do is get a solid handle on the primary way that the individual accepts data and processes it. By doing so, you will be able to develop a presentation that will resonate with persons with each kind of approach to the world. This will help you reach a wider audience and attract many more people to your affiliate program.

For more great ideas on clicking with potential affiliates, get your copy of the ebook "Affiliate Boss: Attract and Train Top-Performing Affiliates." You'll be glad you did.

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